Look Good…Feel Better
Look Good…Feel Better (LGFB) is the cosmetics industry’s charity for cancer sufferers, offering help to combat the visible side-effects of treatment.
The movement began in the United States in 1989 and has spread to 19 countries worldwide, including 11 countries in Europe.
Each country works slightly differently, but the premise is always the same. Through expert guidance on the use of cosmetics, women undergoing chemotherapy and radiotherapy can learn how to look good again…and feel better about themselves.
At LGFB workshops, volunteer beauticians, often on “loan” from their cosmetics industry employers, show women how to improve their skin condition and make up their faces in a way that will recapture the person within.
Everyone attending a workshop receives a substantial gift bag of cosmetics donated by manufacturers. The programme is “product neutral” with no product or brand highlighted or mentioned.
Cancer sufferers learn expert techniques for applying cosmetics to define eyebrows and eyelashes lost through chemotherapy. They receive help in matching cosmetics to their skin tone and colouring and end their session looking good and feeling better.
The incredible difference in the self-esteem of women attending LGFB workshops shows they have gained the hope and confidence to face the world.
The sessions allow time for beauticians to give individual attention. Those attending have an opportunity to meet in a positive environment away from medical treatment rooms and to recapture the joy of making themselves look good.
They make lasting contacts that help them face continuing treatment together.
The cosmetics industry is extremely proud of its LGFB programme and the solidarity that companies and their beauticians have shown with the women they help.