Self-esteem
The positive feelings that we derive from good self-esteem can boost our confidence and help us to feel good about ourselves.
Hygiene, personal care and make-up products have been shown to build our self-image so that we project a positive image perceived by others and reflected back to us.
Beauty care products have a part to play in helping us to feel happy about ourselves and others in European society where appearance plays a major part.
In a competitive and stressful world that demands we radiate vitality, energy and good health, cosmetics are increasingly performing a social role.
Cosmetics can be important for health care. Hospital staff understand that washing and shaving is vital for the self-esteem of the elderly. Cosmetics products specially developed to help older people remain attractive can also be relevant to their health.
People in every civilisation have used substances to embellish and protect their skin. The time we dedicate to personal care helps to build harmony between our body and mind, boost our self-esteem and maintain the respect of others.
Related documents
- Self-esteem CTPA (1.18 MB) Download